Credit from finance companies in Saudi Arabia surged to SR96.26 billion ($25.67 billion) in 2024, a 13.6% increase from the previous year, with personal finance leading at 29%. Notably, credit card financing grew by 52.4%, while profitability improved significantly, with net income rising 72.13% to SR2.86 billion.The sector's expansion is supported by regulatory reforms aimed at enhancing financial inclusion, with 62 licensed finance companies now operating. Fintech innovations, including debt-based crowdfunding platforms, are bridging financing gaps for SMEs, aligning with the Kingdom's Vision 2030 objectives.